Press: CBN Introduces College Campus NFC and QR Code Enabled Refrigerator Magnet Program

10.29.14

CBN Introduces College Campus NFC and QR Code Enabled Refrigerator Magnet Program

CBN Campus Media and its technical partner Blue Bit have teamed up with ACC Housing to launch a Near Field Communication (NFC) and Quick Response (QR) enabled Refrigerator Magnet program aimed at 5,000+ students on two major college campuses.  Continue reading

FAQ What is Geo-Fencing?

WHAT is Geo-Fencing?

CBN can deliver highly-targeted, location-based ads directly to students’ smartphones, essentially creating a “geo-fence” around a specific location. Want more information about Geo-Fencing? Download our Geo-Fencing Primer here.

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Press: CBN Campus Media Is Hiring A Sales Representative

10.02.13

CBN Campus media is hiring a sales representative

CBN Campus Media is the nation’s premiere provider of Integrated Media Products on College and University Campuses. CBN offers a unique mix of Advertising Products, including Out-of-Home Signage, Mobile Geo-Targeting, NFC & QR Campaigns, as well as Print Publication and Online Advertising. CBN is looking for a motivated, independent sales person, with a proven track record, to represent our products with Ad Agencies and Brands directly. Continue reading

FAQ mTAG What is the Click through rate or % of people who engage out of people who walk past your media?

What is the Click through rate or % of people who engage out of people who walk past your media?

There are many factors that contribute to engagement. With that said, to help set expectations for mTAGs; performance is highly variable depending on CTA & creative execution.

The interactions we are securing through NFC/QR technology are highly qualified (the user is selecting to scan the board with their phone, as opposed to a traditional banner click).

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FAQ mTAG Can I encode the mTAG to do other things – like send an SMS or make a phone call?

Can I encode the mTAG to do other things – like send an SMS or make a phone call?

Although NFC chips can be programmed in a variety ways (i.e. make a phone call, send an SMS) – a connection with our mTAG servers is necessary to log the interaction and provide advertising data and therefore all experiences are web application residing in the browser.

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