Out-of-home advertising sets up mobile search and shopping
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. Continue reading
CBN Introduces College Campus NFC and QR Code Enabled Refrigerator Magnet Program
CBN Campus Media and its technical partner Blue Bit have teamed up with ACC Housing to launch a Near Field Communication (NFC) and Quick Response (QR) enabled Refrigerator Magnet program aimed at 5,000+ students on two major college campuses. Continue reading
WHAT is Geo-Fencing?
CBN can deliver highly-targeted, location-based ads directly to students’ smartphones, essentially creating a “geo-fence” around a specific location. Want more information about Geo-Fencing? Download our Geo-Fencing Primer here.
CBN Campus media is hiring a sales representative
CBN Campus Media is the nation’s premiere provider of Integrated Media Products on College and University Campuses. CBN offers a unique mix of Advertising Products, including Out-of-Home Signage, Mobile Geo-Targeting, NFC & QR Campaigns, as well as Print Publication and Online Advertising. CBN is looking for a motivated, independent sales person, with a proven track record, to represent our products with Ad Agencies and Brands directly. Continue reading
What makes a user most likely to interact with mTAG?
The most important aspect to entice mTAG consumers is providing value – this may be downloading a voucher or coupon, entertainment content like a movie trailer, location information or directions, and downloading applications.
How many interactions should we expect from this campaign in a month?
The campaign results will be a factor of what type, the duration and how many locations are enabled with mTAG. With our extensive campaign data, we are able to accurately predict how many interactions we will receive for a given campaign.
What is the Click through rate or % of people who engage out of people who walk past your media?
There are many factors that contribute to engagement. With that said, to help set expectations for mTAGs; performance is highly variable depending on CTA & creative execution.
The interactions we are securing through NFC/QR technology are highly qualified (the user is selecting to scan the board with their phone, as opposed to a traditional banner click).
Can I track my statistics in real-time?
Yes – the mTAGstats.com visualization platform tracks ALL engagements in real-time and provides valuable campaign insight.
Does the mTAG work with all smart-phones?
Yes – Due to the nature that most experiences reside within the web browser – this provides the best versatility and compatibility when developing content across Android, iOS, Windows Mobile and Blackberry.
Can I encode the mTAG to do other things – like send an SMS or make a phone call?
Although NFC chips can be programmed in a variety ways (i.e. make a phone call, send an SMS) – a connection with our mTAG servers is necessary to log the interaction and provide advertising data and therefore all experiences are web application residing in the browser.