FAQ What is Geo-Fencing?

WHAT is Geo-Fencing?

CBN can deliver highly-targeted, location-based ads directly to students’ smartphones, essentially creating a “geo-fence” around a specific location. Want more information about Geo-Fencing? Download our Geo-Fencing Primer here.

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FAQ mTAG What is the Click through rate or % of people who engage out of people who walk past your media?

What is the Click through rate or % of people who engage out of people who walk past your media?

There are many factors that contribute to engagement. With that said, to help set expectations for mTAGs; performance is highly variable depending on CTA & creative execution.

The interactions we are securing through NFC/QR technology are highly qualified (the user is selecting to scan the board with their phone, as opposed to a traditional banner click).

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FAQ mTAG Can I encode the mTAG to do other things – like send an SMS or make a phone call?

Can I encode the mTAG to do other things – like send an SMS or make a phone call?

Although NFC chips can be programmed in a variety ways (i.e. make a phone call, send an SMS) – a connection with our mTAG servers is necessary to log the interaction and provide advertising data and therefore all experiences are web application residing in the browser.

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FAQ mTAG What are the benefits for consumers?

What are the benefits for consumers?

When a consumer sees an mTAG – they know that they now have the ability to receive something valuable on their mobile devices. It is these previous positive experiences with the mTAG that educate users to not only the availability of mobile content, but that this content will be exclusive and valuable. This nurtures an environment where users are comfortable and actively pursuing engagements with the mTAG network.

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FAQ mTAG What are the benefits for advertisers?

What are the benefits for advertisers?

The mTAG provides the easiest way for advertisers to connect with consumers via their mobile devices. Being able to connect at such a personal level provides lasting brand awareness. The detailed statistics of an mTAG campaign provide the strongest ROI – allowing advertisers to specifically target and analyze a campaign while it is active. This ensures the most interactions during a campaign as well as increased results with each subsequent campaign. A large scale campaign’s data is consolidated into one easy to understand report.

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