WHAT is Geo-Fencing?
CBN can deliver highly-targeted, location-based ads directly to students’ smartphones, essentially creating a “geo-fence” around a specific location. Want more information about Geo-Fencing? Download our Geo-Fencing Primer here.
What makes a user most likely to interact with mTAG?
The most important aspect to entice mTAG consumers is providing value – this may be downloading a voucher or coupon, entertainment content like a movie trailer, location information or directions, and downloading applications.
How many interactions should we expect from this campaign in a month?
The campaign results will be a factor of what type, the duration and how many locations are enabled with mTAG. With our extensive campaign data, we are able to accurately predict how many interactions we will receive for a given campaign.
What is the Click through rate or % of people who engage out of people who walk past your media?
There are many factors that contribute to engagement. With that said, to help set expectations for mTAGs; performance is highly variable depending on CTA & creative execution.
The interactions we are securing through NFC/QR technology are highly qualified (the user is selecting to scan the board with their phone, as opposed to a traditional banner click).
Can I track my statistics in real-time?
Yes – the mTAGstats.com visualization platform tracks ALL engagements in real-time and provides valuable campaign insight.
Does the mTAG work with all smart-phones?
Yes – Due to the nature that most experiences reside within the web browser – this provides the best versatility and compatibility when developing content across Android, iOS, Windows Mobile and Blackberry.
Can I encode the mTAG to do other things – like send an SMS or make a phone call?
Although NFC chips can be programmed in a variety ways (i.e. make a phone call, send an SMS) – a connection with our mTAG servers is necessary to log the interaction and provide advertising data and therefore all experiences are web application residing in the browser.
What are the benefits for consumers?
When a consumer sees an mTAG – they know that they now have the ability to receive something valuable on their mobile devices. It is these previous positive experiences with the mTAG that educate users to not only the availability of mobile content, but that this content will be exclusive and valuable. This nurtures an environment where users are comfortable and actively pursuing engagements with the mTAG network.
What are the benefits for advertisers?
The mTAG provides the easiest way for advertisers to connect with consumers via their mobile devices. Being able to connect at such a personal level provides lasting brand awareness. The detailed statistics of an mTAG campaign provide the strongest ROI – allowing advertisers to specifically target and analyze a campaign while it is active. This ensures the most interactions during a campaign as well as increased results with each subsequent campaign. A large scale campaign’s data is consolidated into one easy to understand report.
How many phones in the market have NFC?
Roughly 15% of the market is currently NFC enabled – with ALL major carriers producing NFC enabled mobile phones and tablets. 53% of phones will be NFC enabled by 2015.